The Oxford Accelerator Programme (OAP) takes place at Lady Margaret Hall, one of the most prestigious colleges of the University of Oxford in the UK. Delegates will be accommodated within the college, and presentations, training sessions and mentoring will be held at Lady Margaret Hall’s Jerwood conference facility.
The OAP sessions will assist participating companies to develop an understanding of winning product brand strategies, to identify company weaknesses, to help companies to identify potential new (target) markets, to understand the regulatory nature of these markets and to develop viable market entry strategies. As such, the training sessions are created to lay the foundation for growth acceleration of the companies while realising the main objective of the project, namely the creation of global Malaysian Bio-based companies.
By the end of the OAP, the participating companies will be in a position to formulate their executable action plans, taking together the information provided from their programme application forms, business pitches, our assessment of the environment, learning from the Accelerator Programme and input from mentors. Action plans will include international market development, branding strategy, channel development and product certification.
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