This programme teaches why brands are important to Nations and the Public Sector. It provides examples of different types of Public Sector branding from around the world, and why brands from country of-origin is important for companies and industries. Emphases are placed on the role of the Public Service as a potential vector for building Brand Malaysia. The programme also emphasised on the need for the private and public sector to work together on areas that could impact on the image of the public service and nation branding.
Click to download the full brochure: