Companies are assisted with the development of marketing strategies which serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Our marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, however, time horizons are becoming shorter as the speed of change in the environment increases.
We assist the companies to develop marketing strategies that are dynamic and interactive. They are partially planned and partially unplanned. A final step in developing a marketing strategy is to create a plan to monitor progress and a set of contingencies if problems arise in the implementation of the plan. Prior to developing the marketing strategy, an environmental scan and a market research report is carried out which carries informed decisions for the companies to construct a strategic plan or to identify business alternatives.